Cybersmart
Cybersmart came to Signpost looking for an aggressive, in-your-face e-campaign. We developed the cyber piggie because of its ability to be used in, and adapted to, future campaigns. The bright colours and chalkboard typeface are in keeping with the brand’s fun, attention-grabbing identity.
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“Being in the IT industry, we tried to design our own website – ‘the purple monster’. Signpost made us realise what ‘website design’ entails: knowing which products should be on which pages; making navigation easy; maximising client acquisition and creating an extension of your business. From the day we went live, we have consistently increased traffic, compared to six months of zero traffic growth. In rand terms we may have paid a lot, but our return on investment has made every cent worth it. We have handed over the management, stategy and design of our website to Signpost.”
Laurie Fialkov
Managing Director